Content Strategy, 2023 – 2024

The Purpose Hotline campaign spotlighted Afterpay’s dedication to sustainable consumerism through partnerships, merchant support, and educational tips. It served as a platform for insights, updates, and case studies on purposeful purchases, fostering smarter shopping habits. Content covered sustainable consumer hacks, maximizing checkout impact, and supporting purpose-driven merchants. Monthly showcases highlighted sustainable partners, alongside tips and hacks videos engaging consumers. Afterpay aimed to empower consumers with valuable guidance and purposeful partnerships, encouraging conscious purchasing decisions.