Hi, I’m Annie — a social and content specialist based in Sydney.

My background’s in fashion, but these days you’ll find me leading social and content strategy across beauty, travel, alcohol, events and more. I’ve worked on national campaigns for some of Australia’s biggest brands, helped shape viral moments during Australian Fashion Week, and built engaged communities from the ground up.

At the heart of it, I care about making brands feel human. Smart creative, the right talent, and a knack for spotting trends before they’re over. I’m all about making work that cuts through the noise.

Collaborative by nature, curious by default, and quietly obsessive about the details, especially when it comes to content. When I’m not working, you’ll probably find me at the beach, trying out a new restaurant, or off exploring a corner of the world I haven’t seen yet.

Let’s chat!