Project Lead and Content Strategy across all editorial and Social Amplification

The Loop is Afterpay’s dynamic editorial hub, seamlessly integrated within both the app and website, designed to ignite inspiration among customers while establishing Afterpay as a foremost authority in the realms of fashion, lifestyle, and beauty. Originating as personal passion project on a WordPress site in 2018, The Loop has evolved over time into a pivotal component of Afterpay’s owned-channel strategy, synergising with our social media and CRM initiatives. Moreover, it functions as a strategic channel for our affiliates team, fostering a consistent revenue stream for both the brand and our valued affiliate partners.