Content strategy and creative direction in collaboration with Jack Nimble (2021)

Small Stories was an editorial-led video series that spotlighted Afterpay’s small business partners through short-form, story-driven content that felt anything but cookie cutter.

I handpicked a line-up of truly unique businesses, from chocolate makers to adaptive clothing designers, and we travelled across Australia to capture their stories. Directed by Stefan Hunt, the series blended heartfelt interviews with bold, brand-led visuals to strike the right balance between authenticity and aesthetic.

Launched across social, CRM and blog, the campaign tapped into the growing momentum around supporting local and helped position Afterpay as a platform that backs small business in a big way.