Content Strategy and Creative Direction, 2022

Collaborating with stylist Caro Tran, we showcased MYER’s range through a social-first miniseries. Styled on top-tier influencers, our campaign highlighted MYER as the go-to for occasion wear, while emphasizing Afterpay as the preferred payment method for Millennials and Gen Z. Through strategic amplification, we engaged both new and existing customers, driving consideration and establishing MYER as the ultimate destination for Spring fashion.