Content strategy and creative direction (2022)

In collaboration with stylist Caro Tran, we created a social-first mini-series that reintroduced MYER as the go-to destination for Spring fashion – with Afterpay as the payment method of choice.

The series featured top-tier influencers styled head-to-toe in MYER’s occasionwear, bringing the looks to life in an aspirational yet accessible way. With strategic amplification across paid and organic, the campaign drove engagement among Millennial and Gen Z audiences and positioned MYER as the one-stop shop for every event on the Spring social calendar.