Influencer Strategy, Concept and Creative Direction

Our aim was to broaden the adoption of ‘Buy Now, Pay Later’ for diverse experiences and purchases, spanning travel, salons, experiences, and dining. To bring this initiative to life, we orchestrated an immersive social content series, anchored by Afterpay’s exclusive sponsorship of Laneway Festival 2024. Three close friends and prominent TikTokkers embarked on a road trip from Sydney to Brisbane, showcasing their festival journey—all made possible with Afterpay. Featuring over 50 Afterpay merchants across various categories, our strategic content creation amplified user engagement, reinforcing Afterpay’s versatility and enhancing its brand presence.