Content Strategy and Creative Direction in collaboration with House of Darwin and Going North Agency, 2023

To expand support for indigenous merchants beyond major events like NAIDOC Week, we allocated part of our content budget to fund a cause-focused brand, “House of Darwin,” and their Hoop Dreams project. Collaborating with indigenous agency, Going North, we aimed to amplify awareness for both the brand and its mission by bringing the founder, community, and project narrative to life across social media platforms.