Content Strategy and Creative Direction in collaboration with Russh, 2021

The Afterpay and RUSSH Magazine collaboration, “The Future of Fashion,” showcased Afterpay’s dedication to democratizing fashion, connecting consumers and merchants to foster creativity. By highlighting voices shaping the fashion scene, the campaign emphasized accessibility and inspiration during October Fashion Month. Through engaging video and editorial content, Afterpay emerged as an Australian fashion thought leader, championing diversity, inclusion, and sustainability. The partnership with RUSSH sparked authentic conversations, reinforcing Afterpay’s mission to break down industry barriers. By engaging thought leaders, the campaign communicated a vision for the future of fashion rooted in authenticity and shared values across digital platforms.