Content strategy and creative direction in collaboration with RUSSH (2021)

This collaboration between Afterpay and RUSSH Magazine aimed to spotlight the voices shaping the future of fashion, while reinforcing Afterpay’s commitment to accessibility, creativity and connection during October Fashion Month.

The campaign combined video and editorial content to spark authentic conversations around diversity, sustainability and inclusion. By tapping into RUSSH’s cultural credibility and platform, the partnership positioned Afterpay as a fashion thought leader and helped break down traditional industry barriers across digital channels.