Campaign lead in collaboration with Slik and Facebook (2019)

Dadvice was a loveable Father’s Day campaign built around a Messenger chatbot that helped users figure out what “type” of dad they were buying for, from Footy King to Tech Head, before serving up gift ideas from relevant Afterpay retailers.

We brought the five dad archetypes to life with a tongue-in-cheek video series across Facebook and Instagram, driving users to the chatbot or a bespoke landing page where they could shop the look (or the vibe) without lifting a finger.

A fun and interactive way to position Afterpay at the heart of Father’s Day shopping.

2020 Webby Awards Nominee

2019 Facebook Internal Awards – Best use of Platform