Strategy and Creative Direction in collaboration with BMF, 2023

As a component of the ‘Afterpay Where You Wouldn’t Believe’ brand campaign, our aim was to craft tailor-made, social-centric content for TikTok starring the iconic figure, Trev the Troll. The goal was to strengthen brand affinity and engagement on the platform while establishing a legitimate presence. To achieve Troll-fluencer fame, the strategy involved introducing Troll to the TikTok community, building trust and rapport, leveraging trending formats, and exploring various creative subjects.