As part of Afterpay’s influencer strategy aimed at enhancing brand sentiment and conversion, the A-Team emerged as a carefully curated group of influential individuals who bring vibrancy and heightened awareness to the Afterpay brand in a distinctive manner. Through their unique creative expression, aligned values, and personalities that resonate with Afterpay, the A-Team forms a lasting partnership with the brand, positioning Afterpay as the preferred Buy Now, Pay Later service in ANZ.