Led influencer partnerships and strategy (2020 – 2024)

The A-Team was Afterpay’s always-on influencer strategy, built around a diverse group of talent selected for their creativity, influence and genuine connection to the brand. Each member was carefully chosen to represent one or more of Afterpay’s key verticals, from fashion and beauty to home, food and lifestyle, making it a uniquely broad brief to cast for.

Their content played a key role in keeping Afterpay front of mind throughout the year, helping to drive sentiment, conversion and cultural relevance across a wide range of audiences.