Campaign lead in collaboration with Slik and Facebook, 2019

We partnered with Facebook to bring to life Dadvice, a Messenger-based chatbot that asked users questions to help them identify their type of dad before offering unique gift suggestions from relevant retailers. To ensure optimum consideration, we took an insightful deep dive into Afterpay’s top retail categories and emerged with 5 unique dad-characters to present to our audience. To launch the campaign and drive people to our chatbot, we brought our dad characters to life in a series of videos across Facebook and Instagram. We designed and built a bespoke landing page where our audience could explore more about each dad character and access relevant retailers without having to go through the chatbot.

2020 Webby Awards Nominee

2019 Facebook Internal Awards – Best use of Platform