Content Strategy in collaboration with Pussh, 2023

The campaign aimed to boost the Afterpay Where You Wouldn’t Believe messaging on owned social channels, excluding the Troll character. It targeted diverse sectors like Ticketing, Holidays, Dentists, Pet Supplies, Hardware, and Electronics/Appliances to drive engagement. The strategy involved a 6-part series featuring a lively character sharing wild tales of using Afterpay, designed to captivate viewers and reinforce brand value. Through relatable scenarios, the series aimed to resonate with a broad audience, fostering consideration across various consumer segments.