This campaign set out to broaden the perception of Afterpay beyond shopping bags and checkout screens,  showcasing its everyday utility across travel, beauty, dining and experiences.

Anchored by Afterpay’s sponsorship of Laneway Festival 2023, we partnered with three real-life besties (and TikTok creators) and hit the road with them on a content-packed trip from Sydney to Brisbane, all made possible with Afterpay.

Over 50 merchants were organically featured along the way, from petrol stops to pre-festival facials, bringing Afterpay’s versatility to life in a fun, high-energy format that resonated with a younger, experience-led audience.